PLAN FOR DISSEMINATION

This plan details the process and rationale for evaluating a learning product, LinkedIn Learning’s “Animating in Photoshop,” used in an internship program to acquire skills needed to animate cinematic trailers. This artifact is evidence that I can communicate a vision to stakeholders that will help address organizational goals. 

Communication is critical to ensure stakeholders and instructional designers are aligned in their vision for any intervention to maximize desired outcomes. A detailed plan helps the designers think through all the necessary steps to achieve these goals and justify their approach to stakeholders to instill confidence that they are in good hands. For this project, we imagined a video game developer who wanted to support interns by offering rich learning experiences that translate into their professional roles. They also wanted to ensure that this program would help the company increase trailer production and decrease the costs of producing these trailers. Therefore, the purpose of the evaluation was to measure intern engagement, trailer production, and trailer cost. 

We used the Kirkpatrick method to provide a comprehensive picture of interns’ impressions, knowledge, behavior, and overall impact on the company’s goals. We factored in the fast-paced, time-sensitive culture of the game developer and provided practical implementations of each phase. A mix of surveys and interviews allows an efficient way to collect information on impressions and knowledge. In contrast, observation checklists (submitted through a shared Google form) automatically track data for the consultants to quickly access and monitor. We incorporate behavior monitoring into already scheduled team reviews where managers can track progress and give feedback. On pages nine and ten in the evaluation plan, there is a detailed breakdown of each measurement tool and data to be collected. Similarly, in Appendix A, on page 15, a Gantt chart provides the timeline of all these phases and tools. If stakeholders want a more descriptive rationale, they can read the outline on pages 16-20. The organized use of tables, headers, bullet points, and charts mixed with relevant details will allow busy stakeholders to navigate this information efficiently. 

I love a good plan. In an educational leadership role, I often had to plan grade-level events, strategies to approach grade-level problems, and accommodations that met distinct learning needs. I had to communicate these plans to my team and other stakeholders to ensure we were all on the same page. Company culture was an essential aspect of the planning process for this specific evaluation plan. My husband is a game designer, so when we created the plan, we used his experience and thought about how he might react to each evaluation tool. Questions like, “Is this a realistic timeline considering everything else they have to do? How can we make this most efficient so as not to add too much more to their workload?” helped us select realistic options that would work in an authentic setting. 

This artifact demonstrates that I can effectively communicate a plan that considers an organization’s goals and culture. The experience of making this report reaffirmed the importance of understanding an audience to deliver an appropriate and relevant message that best fits their context. In the future, I would like to make my ideas more concise to help busy organizations that may want to know the specifics but do not have the time to read through everything. I would also like to use a presentation tool to message these ideas in addition to a report.